OmniCar
A full site redesign for a Brazilian carsharing platform, built directly in Webflow — plus app store listings and campaign video for the same launch.
2020
Freelance, real client project
Webflow
Built directly, no Figma file
Montserrat
Three weights, replacing a Roboto drift
01 — Starting point
What the site got wrong.
The homepage spent its height on very little information, so visitors scrolled past the fold for content that could have been visible right away.
Type had also drifted into Roboto in places, off the brand's Montserrat. I resolved layout and hierarchy on paper and in mid-fidelity before applying any visual language.
More visible without scrolling — and one typeface again, not two.
02 — Redesign: Home
Illustration that matches the product.
Illustration was replaced with a style matching what the product actually does.
Every breakpoint was designed — desktop, tablet, mobile.
03 — Redesign: Blog
Reading at length.
The carousel was extended to the edges of the screen, with the index split into two columns — recent posts on the left, search and most-read on the right. Inside a post, line length was narrowed and line spacing increased.
Blog index and post
Reading progress indicator (video)
05 — Applications
Off the site.
Promotional graphics for the App Store and Play Store — fixed dimensions, and they have to land in about three seconds while someone scrolls a listing.
Vertical video ads and social posts, produced in-house alongside the site.
App store listing
Campaign video (0:16)
06 — System
Structure before surface.
Layout and hierarchy resolved on paper and in mid-fidelity before any visual language — then one typeface and one palette, applied across every page.
Typography
Montserrat, three weights — replacing a Roboto drift.
Primary accent
#29B3FF
Backgrounds
#111111 / #1A1A1A
Locadoras CTA
#BB393D — a distinct color for the new modality
Consistency
One typeface, one palette, across every page.
04 — Redesign: Locadoras
A page for a new business line.
OmniCar opened the platform to rental companies, a different audience from drivers. The page uses a distinct CTA color to separate the new modality, and is built around a single conversion: the partner enquiry form, restated at the top and the bottom.
07 — Outcome
Shipped, not just redesigned.
Home, Blog and Locadoras redesigned, with one typeface across every page.
Nav bar reduced, content reorganised for readability and SEO.
App store listings and campaign video delivered alongside the site launch.
Real client project — OmniCar, Brazil, 2020. OmniCar has since closed; shown here with real screenshots and full names.
